BRAND ASSET PARTNERS
Brand Asset Partners is a large format printing agency based in Westminster, CO specializing in serving a relationship first based approach for a wide range of clients (as small as a one-off shirt request, a small middle school basketball team order and as big as Walmart and United Airlines). As the sole production artist for Brand Asset Partners, I've been responsible for all of the digital artwork print preparation, file management, template building and initial design requests. Below is selected work during my time at BAP.
WALMART
At the start of 2025, Walmart contracted Brand Asset Partners to produce all assets for their garden center opening activations for over 300 stores. With the scope of work being the largest in the history of Brand Asset Partners and Walmart concurrently rolling out a brand refresh, making sure all client files and artwork are handled properly was crucial. I created the main client approval proof, design templates, final files and managed all of the files that were sent into production and successfully produced.
WEB STORE ASSETS
Brand Asset Partners offers custom web stores to a variety of clients ranging from a little league baseball team to a D1 college athletic program. The work process for myself starts with client approval coming from the client style guide we create, then creating an in-house production style guide, png's for the web store and social media ads. Above shows the Annika WAPT and Trinity XC web store ads & style guides.
FORD AMPHITHEATER
In the summer of 2024 in collaboration with Ford Amphitheater, AEG Presents contracted Brand Asset Partners to produce the majority of event assets for the new venue. The scope of work included all 10x10' tents, menu and waypoint signage, feather flags, lanyards, seat stickers and more. I created the majority of production files along with creating assets from scratch utilizing the client's colors, layout and font (Ford F-1).
COLORADO CHAMPIONSHIP
In the summer of 2024, the Annika WAPT Tour announced Brand Asset Partners to produce the Colorado Championship in July 2025. My work for the championship has included creating the official style guide for the Todd Creek Golf Course pro shop, social media posts, magazine ads along with creating assets such as the 10 x 10' tent canopy and fullwall, ball marker and champion trophy shown above.
BAPPY
Since Brand Asset Partners has started, there has not been any mascot for the company along with mascots not being common for companies in the printing industry. To bring more inspiration, fun and personality to BAP along with experimenting and further learning AI tools, I created our white inkdrop mascot named Bappy, the happiest advocate and heart of every activation.
HONORABLE MENTIONS
There is a large amount of work with Brand Asset Partners that isn't shown, above are projects with positive reviews, 3d mockups and photos of what I've created at events and/or with celebrities.
